IIC featured in Sustainable Brands’ “News and Views” (2012)

Poynton, Colleen. “The Challenges of Measuring Social Impact.” April 2012.

The Challenges of Measuring Social Impact

Social ventures are launching rapidly across the globe and striving to build sustainable business models that drive social or environmental progress. Yet to achieve progress through enterprise, social entrepreneurs must confront a challenge that has long plagued the nonprofit sector – quantifying and tracking social impact.

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