Your client can specify the broker they want to use and the charity they want to benefit from the referral fee. That funding usually motivates the charity to remind their supporters about IIC, which generates more leads for IIC. In turn IIC, always prefers to include, when there is a match with the consumer’s needs, “IIC champions” in our three referrals. That’s our name for agents & brokers who have handled IIC referrals. Think of your next client as an investment in a new pipeline of leads.